Sin City

What is Sin City?

GeoComply processed 99.8 million geolocation checks during Week 1 of the NFL season, reflecting a dramatic surge in sports betting activity. New player registrations also spiked, with sign-ups jumping over 310% to hit 135,700.

The numbers underscore the NFL’s massive pull with sports bettors, but Week 1 also offered a clear snapshot of how football betting economics are evolving, according to Legal Sports Report (LSR).

GeoComply, a Vancouver-based anti-fraud and geolocation technology company, provides compliance services to sportsbook clients worldwide.

What is Sin City?

Grygorenko and Hartuv will continue the conversation next week with the iGB webinar (How) should AI engage high-value players?

VIP operations have changed drastically over year last ten years. In October 2020, a new code of conduct came into force in the UK following a consultation process between the Gambling Commission and the Betting and Gaming Council.

This required operators to subject players to rigorous checks before signing up new VIPs, including having their betting behaviour being closely monitored. 

About Sin City

Candidates from the VVD party urged the government to take a “harder stance” against these big tech platforms.

Some politicians stated their opinion that the legal gambling age in the Netherlands should be increased to 21 from the current barrier of 18 years old.

This isn’t the first time this policy has been mooted in the Dutch parliament. A 2025 bill proposed raising the age for “higher-risk” activities like online slots.