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Bet365 attributed the job cuts to a “highly competitive trading environment, plus increased regulatory and tax-related costs”.

A Bet365 spokesperson said the company was working to limit the number of job losses and support employees affected by the changes.

“We are committed to minimising the impact on our people and are exploring all avenues to reduce the number of redundancies,” the spokesperson said. “As a first step, we are planning a programme of voluntary redundancies.

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The transaction remains subject to customary closing conditions, including receipt of all necessary regulatory approvals.

SFC has projected its financial results for the 2025/26 fiscal year, with expected gross gaming revenue of approximately €22.5 million and net gaming revenue of €13.3 million

The acquisition follows another recent French omnichannel agreement that saw Tipico and Betclic owner Banijay Entertainment’s gaming arm acquire JOA’s network of 33 regional casinos across France. 

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Within this shared model, there was a clear preference for personalised interventions over generic ones. 

Tailored, behaviour-triggered messages were seen as more effective than generic warnings, but many participants simultaneously expressed mistrust towards operators collecting behavioural data.

Finally, the study found that these needs and preferences varied widely by product type.