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Online betting on sports in Japan is in general is not permitted, with the exception of four sports – horse racing, bicycle racing (keirin), motorboat racing and motorcycle racing – each rigidly controlled and regulated directly by the government or government-affiliated public corporations.
However, punters can still get their betting fix through the country’s official toto system, which offers authorised products covering soccer and basketball.
Under Japan’s penal code any betting that creates the possibility of gaining or losing property on a matter whose “outcome depends upon chance” may constitute gambling.
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That estimate arrives courtesy of Macquarie and is well ahead of the research firm’s previous estimate of $169 billion in 2026 taker volume.
Takers is a prediction market industry colloquialism for the market participants that swiftly fill buy and sell orders, thus removing liquidity from the marketplace. Conversely, makers are the market participants viewed as liquidity providers and professional or sharp money.
“Recent launches, including customizable same-game parlays (SGPs), further support our view that Prediction Markets (PM) are increasingly converging with traditional sportsbooks,” observes Macquarie analyst Chad Beynon. “As a result, we now estimate total US PM taker volume to reach $190 billion in 2026E (vs $169 billion prior).”
How to play roulette and card games for nigerian players
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
